BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN!
Omnichannel Retail refers to providing the shopper with multiple options for browsing and making a purchase, and a different option for delivery. The most popular seems to be BOPIS – Buy Online Pickup In Store. It is so easy – just browse and select your items with a few clicks, checkout, and select the store closest to you for pickup. Email updates make the whole process seamless, with same day pickup, and no more stolen packages from your porch or apartment lobby!
Experiential Retail is the next big opportunity for brick and mortar retailers. The biggest focus is the in-store physical experiences, like enhanced displays, product launch events, brand shows using in-person story-telling or video, makeup experts in the cosmetic department, etc. Like Omnichannel, Experiential Retailing cannot be duplicated by Amazon and other online-only retailers, and so it is the second big opportunity to build more powerful relationships between a retailer and its customer base.
However, the customer experience today – both online and in-store – is still mostly a solitary experience. Adding a social component to Experiential Retail is what Brand Media ID is offering brick and mortar retailers today. This third Social Retail opportunity is the topic of the next blog post.
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