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ARTICLE 1 FROM VOLUME 2: MOBILE IS A SHOPPING GAME-CHANGER, FOR THE IN-STORE SHOPPING EXPERIENCE TOO In-store Mobile Shopping got its start by allowing customers to use their smart phones to scan bar codes to get more product information, check…
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ARTICLE 4 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! In addition to augmenting a retailer’s execution of Experiential Retail, as outlined in previous articles, Social Retail can also greatly assist with…
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ARTICLE 3 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! To survive and thrive, each brick and mortar retailer out there has important assets that need to be 100% utilized to compete…
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ARTICLE 2 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! Experiential Retail is the next big opportunity for brick and mortar retailers, and the leading players are making huge investments to deliver…
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ARTICLE 1 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! Omnichannel Retail refers to providing the shopper with multiple options for browsing and making a purchase, and a different option for delivery.…
