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  • Bryan Calkins
  • December 15, 2021

Digital transformation is also driving contactless shopping due to COVID-19

ARTICLE 1 FROM VOLUME 3: MOBILE SHOPPING + SOCIAL RETAIL = BRICK AND MORTAR SUCCESS DURING THE COVID-19 PANDEMIC Digital transformation is also driving contactless shopping due to COVID-19. Before the pandemic, brick and mortar retailers were making wonderful progress…

  • Bryan Calkins
  • November 10, 2021

Managing COVID-19 adds great urgency for more digital tools in all aspects of brick and mortar retail

ARTICLE 3 FROM VOLUME 2: MOBILE IS A SHOPPING GAME-CHANGER, FOR THE IN-STORE SHOPPING EXPERIENCE TOO Managing COVID-19 adds great urgency for more digital tools in all aspects of brick and mortar retail. Curbside pickup.  Contactless shopping and delivery.  Omnichannel.…

  • Bryan Calkins
  • October 18, 2021

For retailers behind the curve in mobile, adding Social Retail can have a big impact

ARTICLE 2 FROM VOLUME 2: MOBILE IS A SHOPPING GAME-CHANGER, FOR THE IN-STORE SHOPPING EXPERIENCE TOO For retailers behind the curve, adding Social Retail can have a big impact. For the largest retailers able to invest heavily in their own…

  • Bryan Calkins
  • September 3, 2021

The in-store ability to scan bar codes was a powerful start for mobile shopping

ARTICLE 1 FROM VOLUME 2: MOBILE IS A SHOPPING GAME-CHANGER, FOR THE IN-STORE SHOPPING EXPERIENCE TOO The in-store ability to scan bar codes was a powerful start for mobile shopping. In-store Mobile Shopping got its start by allowing customers to…

  • Bryan Calkins
  • August 21, 2021

Social Retail can speed the digital transformation of a retailer’s workforce

ARTICLE 4 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! Social Retail can speed the digital transformation of a retailer’s workforce. In addition to augmenting a retailer’s execution of Experiential Retail, as…

  • Bryan Calkins
  • July 5, 2021

Retailers need their own social media for consumer engagement and loyalty

ARTICLE 3 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! Retailers need their own social media for consumer engagement and loyalty. To survive and thrive, each brick and mortar retailer out there…

  • Bryan Calkins
  • April 20, 2021

A social component is critical to maximizing Customer Experience (CX) Retailing

ARTICLE 2 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! A social component is critical to maximizing Customer Experience (CX) Retailing. Experiential Retail is the next big opportunity for brick and mortar…

  • Bryan Calkins
  • March 9, 2021

After the surprising success of Omnichannel, the next win will be Experiential Retailing

ARTICLE 1 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! After the surprising success of Omnichannel, the next win will be Experiential Retailing. Omnichannel Retail refers to providing the shopper with multiple…

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