ARTICLE 3 FROM VOLUME 2: MOBILE IS A SHOPPING GAME-CHANGER, FOR THE IN-STORE SHOPPING EXPERIENCE TOO Managing COVID-19 adds great urgency for more digital tools in all aspects of brick and mortar retail. Curbside pickup. Contactless shopping and delivery. Omnichannel.…
ARTICLE 2 FROM VOLUME 2: MOBILE IS A SHOPPING GAME-CHANGER, FOR THE IN-STORE SHOPPING EXPERIENCE TOO For retailers behind the curve, adding Social Retail can have a big impact. For the largest retailers able to invest heavily in their own…
ARTICLE 1 FROM VOLUME 2: MOBILE IS A SHOPPING GAME-CHANGER, FOR THE IN-STORE SHOPPING EXPERIENCE TOO The in-store ability to scan bar codes was a powerful start for mobile shopping. In-store Mobile Shopping got its start by allowing customers to…
ARTICLE 4 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! Social Retail can speed the digital transformation of a retailer’s workforce. In addition to augmenting a retailer’s execution of Experiential Retail, as…
ARTICLE 3 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! Retailers need their own social media for consumer engagement and loyalty. To survive and thrive, each brick and mortar retailer out there…
ARTICLE 2 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! A social component is critical to maximizing Customer Experience (CX) Retailing. Experiential Retail is the next big opportunity for brick and mortar…
ARTICLE 2 FROM VOLUME 4: RE-ENGAGING CUSTOMERS AT HOME TO WANT IN-STORE EXPERIENCES AGAIN Retail’s Holy Grail before the pandemic, Experiential Retail needs a new digital and contactless boost. What’s after the wonderful efficiency and convenience of Omnichannel, or…
ARTICLE 1 FROM VOLUME 1: BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN! After the surprising success of Omnichannel, the next win will be Experiential Retailing. Omnichannel Retail refers to providing the shopper with multiple…
