ARTICLE 1 FROM VOLUME 3:
MOBILE SHOPPING + SOCIAL RETAIL = BRICK AND MORTAR SUCCESS DURING THE COVID-19 PANDEMIC
Digital transformation is also driving contactless shopping due to COVID-19.
Before the pandemic, brick and mortar retailers were making wonderful progress by embracing in-store Experiential Retail. Also known as enhancing the CX (Customer Experience), the central premise is that customers need an exciting, immersive shopping experience as well as a great product to get excited about a purchase. It’s an essential reason why social media – Social Commerce when applied to shopping – has become such a powerful product discovery, brand and product advertising, and consumer marketing vehicle.
This graph shows the impact of the pandemic on the further digital transformation of shopping and retail in Q1 2020:
Our specialized social media platform for in-store shopping combines enhanced Experiential Retail with Social Commerce to create a new mobile shopping technology – Social Retail to assist brick and mortar retail in their digital transformation:
The newest trends in Mobile Shopping can help brick and mortar retailer compete with online-only players in the following ways:
Social Retail = Experiential Retail + Social Commerce
Social Retail continues the evolution of Experiential Retail by making it digital and adding an important social component – re-building person-to-person relationships for in-store shopping during and after the COVID-19 pandemic. The Brand Media ID platform has everything from favorite brands to rewards to motivate in-store teams to get consumers browsing and buying:
The deployment of the turnkey Brand Media ID platform can power the digital transformation of one of the most challenging areas – optimizing the relationship between in-store teams and their customers.
Thank you for your interest, and please STAY TUNED for our next blog article in Brand Media ID Volume 3. To make sure you see new articles, please FOLLOW Brand Media ID on Linked In or visit the Brand Media ID website and sign up for our email newsletter!