Social Retail – Experiential Retail and Social Commerce – can make contactless shopping fun

 

ARTICLE 2 FROM VOLUME 3:
MOBILE SHOPPING + SOCIAL RETAIL = BRICK AND MORTAR SUCCESS DURING THE COVID-19 PANDEMIC

Social Retail – Experiential Retail and Social Commerce – can make contactless shopping fun.

In addition to presenting the product, someone is talking about its features, endorsing it, and perhaps telling people how to use it.  It is not an understatement to say that social media has completely replaced the 30-second TV or radio spot, the full-page magazine ad, and the cable TV infomercial – all at once.  This Social Commerce that has transformed product discovery and shopping is a massive trend that is here to stay, and our company’s wonderful specialized Social Retail platform is designed to bring it to the in-store level of retail. As discussed in the previous blog article:

Social Retail = Experiential Retail + Social Commerce

The pandemic and the difficulties it has created for brick and mortar retailers has only heightened the need for new tools to better engage customers.  With the Brand Media ID platform, a customer can browse brands offerings and other Social Commerce feeds right in the store or even at home on her smart phone, creating the new Social Retail experience:

Once the in-store team establishes the relationship with a particular customer, that customer can get exciting updates from everybody supporting the success of that store – the brand companies that are providing the products, the retail marketing team offing promotions, and the in-store team itself.  This just begins to describe the ways the Brand Media ID platform can re-establish a customer’s relationship with a local store during and after the COVID-19 pandemic.

Thank you for your interest, and please STAY TUNED for our next blog article in Brand Media ID Volume 3.  To make sure you see new articles, please FOLLOW Brand Media ID on Linked In or visit the Brand Media ID website and sign up for our email newsletter!

Bryan Calkins