ARTICLE 1 FROM VOLUME 6:
A RETAIL MEDIA NETWORK IS NEEDED FOR LOCAL SHOPPING TO CONNECT BRANDS, RETAILERS, AND CONSUMERS
For today’s ‘digital first’ consumer, even local shopping plans need smartphone assistance.
How do we reach the thousands of stores across America and inform them about the value of our Social Retail solution to increase store traffic and sales after the pandemic?
The strongest potential sales team partners needed to roll out our Brand Media ID mobile app+platform solution are the marketing teams in the property companies that support stores in malls, shopping centers, big box retailers, and strip malls. Both the property companies like REITs and the stores in the property want their foot traffic and sales back:
Our brand new Social Retail approach is a simple but powerful feed-based tool that can allow each store to communicate with customers, while they are IN-STORE or AT-HOME. Checking out a store’s feed of news, updates, product commentary, enhanced store services, etc. from the app for a particular store can enhance a shopping experience at the store, and also inspire a store visit while checking out the feed at home. This solution is for any type of retailer, of any size. This is important as the pandemic subsides – people are vaccinated and want to start shopping again, so what is really needed is a communications tool to help us stay safe with virus rules still in place, but to also inspire us to get back shopping:
We’re so excited about the conversations we are having with marketing teams at property owner companies. These teams need digital and contactless tools to help their store tenants communicate with customers, and our simple feed-based solution tailored to each store’s needs is the right answer. Using the Brand Media ID mobile app+platform solution gives the teams supporting each store the right digital and contactless tool to get customers back in stores, and increase purchase rates too.
Thank you for your interest, and please STAY TUNED for our next blog article in Brand Media ID Volume 5: The Real Estate Angle. To make sure you see new articles, please FOLLOW Brand Media ID on Linked In or visit the Brand Media ID website and sign up for our email newsletter!
FOR IMMEDIATE ASSISTANCE, PLEASE CALL BRYAN CALKINS AT 415-205-3056