ARTICLE 3 FROM VOLUME 4:
RE-ENGAGING CUSTOMERS AT HOME TO WANT IN-STORE EXPERIENCES AGAIN
Our digital contactless Social Retail mobile solution is perfect for transforming Clienteling.
“Clienteling is the art of connecting store associates with customer data.” That’s the latest definition floating around. Historically, clienteling just meant developing a relationship with a customer in the store and over the phone who was a repeat shopper and purchaser. Many sales associates at department stores and fashion houses, for example, made big money working on mostly sales commissions by selling apparel to their best customers.
Customer data, powered by Customer Relationship Management software systems, is only half the equation needed to improve clienteling. Our company believes clienteling can be taken to the next level with Social Retail because it provides a platform that at its core is built on person-to-person interaction, as well as simultaneously capturing customer data. The result of the Brand Media ID solution deployment is to provide store associates, retail marketing teams, and brand managers a personalized ability to allow sales associates to interact with their best customers that is both intimate and scalable:
Now that the end of the pandemic is in sight, customers want to re-engage with their favorite local stores, but still wish a more digital and contactless experience.
The immersive and ever-present smart phone can provide this using our company’s Social Retail solution, properly tied to favorite local stores for each and every customer. Our Brand Media ID solution provides each customer tailored feeds from store associates and the retailer and brand teams supporting them – just for each customer’s favorite stores. Most important, these immersive smart phone mobile app experiences can occur both AT-HOME and IN-STORE, meaning that a customer can be re-engaged by local brick and mortar retailers while sitting on her couch at home. By allowing the mobile app solution to present self-selection options for each user, like favorite stores and brands, a more efficient, automated form of clienteling is born.
Thank you for your interest, and please STAY TUNED for our next blog article in Brand Media ID Volume 4. To make sure you see new articles, please FOLLOW Brand Media ID on Linked In or visit the Brand Media ID website and sign up for our email newsletter!
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