ARTICLE 2 FROM VOLUME 4:
RE-ENGAGING CUSTOMERS AT HOME TO WANT IN-STORE EXPERIENCES AGAIN
Retail’s Holy Grail before the pandemic, Experiential Retail needs a new digital and contactless boost.
What’s after the wonderful efficiency and convenience of Omnichannel, or BOPIS (Buy Online Pick Up In Store)? Customers were embracing this service before the pandemic, and now millions more see it as the best way to shop brick and mortar retail. Our company believes the next great adoption is Social Retail which modernizes in-store Experiential Retail experiences by making them digital and contactless:
Now that the end of the pandemic is in sight, how can brick and mortar retailers further re-create digital contactless customer engagement in an efficient, safe manner for their local customers? The remainder of this article explains how, by marrying two important shopping trends:
Social Retail = Experiential Retail + Social Commerce
The immersive and ever-present smart phone can provide this Social Retail solution, if it is properly tied to favorite local stores. Our Brand Media ID solution provides just that, with feeds from store associates and the retailer and brand teams supporting them. This provides, for each consumer’s favorite store, daily updates about new products and their uses, editorial about why a particular product is so great, store sales of favorite brands, information about store events and concierge-level services like holiday gift wrapping, etc. Most important, these immersive smart phone mobile app experiences can occur both AT-HOME and IN-STORE, meaning that a customer can be re-engaged by local brick and mortar retailers while sitting on her couch at home.
Put another way, the Brand Media ID Social Retail continues the evolution of Experiential Retail by making it less physical in stores and more digital and contactless – helping to re-build person-to-person relationships for in-store shopping. There is also an exciting new opportunity for better product- and brand-focused customer support and expanding digital Clienteling, and this is discussed in the next article.
Thank you for your interest, and please STAY TUNED for our next blog article in Brand Media ID Volume 4. To make sure you see new articles, please FOLLOW Brand Media ID on Linked In or visit the Brand Media ID website and sign up for our email newsletter!
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