ARTICLE 4 FROM VOLUME 1:
BRICK AND MORTAR RETAILERS CAN GO HEAD TO HEAD WITH AMAZON AND WIN!
Social Retail can speed the digital transformation of a retailer’s workforce.
In addition to augmenting a retailer’s execution of Experiential Retail, as outlined in previous articles, Social Retail can also greatly assist with another issue confronting all American companies in the 2020s and beyond: the challenge of Workforce Digital Transformation. At a recent CDX Techonomy Conference (www.techonomy.com) attended by our team in Silicon Valley, CDX Founder and Chairman of AppNation Drew Ianni chaired a working session on this topic.
Senior IT executives from many industries shared their experiences and problem-solving in this important area. The central question addressed was “How do we get our workforce more digitally enabled using today’s powerful technologies?” It’s clear in 2019 that Workforce Digital Transformation is the new ‘ante into the game’ for larger companies to compete in their respective industries.
Social Retail can assist a brick and mortar retailer in Workforce Digital Transformation in a variety of ways:
- the workforce can engage customers where they often are while shopping – on shopping-related websites and apps
- different roles can be established in a specialized Social Retail platform, like shopper assistant, beauty or design consultant, retail marketer and brand marketer, each engaging the customer in its own way
- each customer can use the specialized Social Retail platform to self-describe many of her own shopping preferences
- a new Social Retail data stream is added to better understand customers and support a Customer Single View
Summarizing the blog series Brand Media ID Volume 1, Social Retail can be a strategic asset in doing what’s most important in retail – surprising and delighting each customer on her own terms. Additionally, Social Retail can augment Experiential Retail in highly cost-effective ways because it is inexpensive to deploy and relies only on current brick and mortar assets – stores and the wonderful teams that manage them.
Thank you for your interest, and please STAY TUNED for our next blog series Brand Media ID Volume 2: Rapid Adoption of Mobile is a Shopping Game-Changer. To make sure you see new articles, please FOLLOW Brand Media ID on Linked In or visit the Brand Media ID website and sign up for our email newsletter!
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