ARTICLE 2 FROM VOLUME 5:
PROPERTY OWNERS OF SHOPPING CENTERS ARE DEDICATED TO REVITALIZATION VIA DIGITAL TRANSFORMATION
Today, a brick and mortar store can be thought of like a media property, with ROI needed.
The great Retail Prophet Doug Stephens (www.retailprophet.com) has recently stated that in today’s post-Instagram world, a brick and mortar store has to be thought of as a media property. And this means getting more eyeballs (building an audience by getting people into the store) and then communicating with them in a manner that is both pleasing and useful. Owners of retail real estate scrambling to recover from the twin onslaught of online-only competition and the pandemic may find this paradigm useful – as they evaluate new solutions needed to re-engage their best customers and work to create a long-term relationship with casual browsers as well.
Our Brand Media ID mobile app+platform solution is a brand new Social Retail approach that will be both pleasing and useful to consumers while they are IN-STORE and while they are AT-HOME. Checking out a store’s feed of news, updates, product commentary, enhanced store services, etc. from the app for a particular store can enhance a shopping experience at the store, and also inspire a store visit while checking out the feed at home. This solution is for any type of retailer, of any size:
How can brick and mortar stores develop the value of a media outlet? By empowering the store teams and others with a crowd-sourced feed mechanism to deliver interesting, authentic content about the store’s products and services. Enabling store teams to interact with interested consumers represents both a new form of Customer Relationship Management (CRM) and fully digital Clienteling beyond phone calls and emails.
Once the Brand Media ID solution develops these audiences for participating stores, then trusted brand partners can also be encouraged to use this Social Retail platform to communicate through the retailer to their customers who like to shop in physical stores. This adds further to the media property value and ROI for each store.
Thank you for your interest, and please STAY TUNED for our next blog article in Brand Media ID Volume 5: The Real Estate Angle. To make sure you see new articles, please FOLLOW Brand Media ID on Linked In or visit the Brand Media ID website and sign up for our email newsletter!
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